Anyone visiting Amazon today can’t help noticing the full page Kindle advert on the Amazon home page. But there is a marked difference in how much of a welcome you receive if you are from the US or the UK – often referred to as Treasure Island for obvious reasons…
Amazon.com US site:
“Dear Customer, There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp. We are excited to announce the all-new Kindle for only $79“
Nice friendly start. The ad concentrates firmly on providing good value for money, having a sly dig at overpriced products from competitors (we just know they mean Apple!), has an outstandingly low price and it’s available to buy right now too
Let’s compare that approach to the offering targeted at the Brits.
Amazon.co.uk UK site:
“One year ago we launched Kindle in the UK. It is now the #1 bestselling, #1 most-wished-for, and #1 most-gifted product on Amazon.co.uk. Kindle also has the most 5-star reviews of any product. We are thrilled and energised by this reception.
Today, we are excited to introduce our all-new Kindle for only £89“
No ‘dear customer’ – hmm, doesn’t bode well. The ad concentrates solely on how popular the product is (and therefore how much people will cough up to buy it – whatever the price). No mention of value for money – hardly surprising when according to current exchange rates $79 converts to just £50…
And it’s not released until Oct 12th so they must be on a very slow boat across the Atlantic
Until then, the best priced Kindle available to Brits is the traditional wifi Kindle with keyboard, available as a factory refurb for £79.99 (stocks limited).