A recent survey from Tyntec reveals that 66% of smartphone users in the 16 to 24 age group in the UK check social networks on them every day – and 15% check more than five times a day.
Those figures compare to just 37% and 8% respectively for the same age group in the US. Only Germany comes close with 63% of users checking every day, making British youth some of the most socially connected in the world.
Or, it could be argued, the most socially disconnected – if they’re spending all day online at the expense of real world relationships…
Young adults were always likely to be the heaviest users of social networking sites like Facebook and Twitter. Perhaps more surprising is that the report for all countries found that ‘old fashioned’ SMS texts were the most used feature (besides voice calls) on smartphones – far outpacing apps and mobile email.
SMS Texts – On a typical day, 29% of US 16-24s send between 1 and 10 SMS per day and 25% send more than 30 texts.
The most typical uses of texts were for socializing (67%) and flirting or dating (16%). Almost half of all users would welcome the opportunity to use SMS services within social networks. Bearing in mind the importance of SMS to the younger generation, a wider survey put the following question to US young adults aged 18–24:
What would you sacrifice for a week – to be able to keep sending SMS for a year? The answers were illuminating in what they reveal about priorities for young people:
- No sacrifice (must have SMS) – 25%
- Chocolate – 21%
- Caffeine – 20%
- Alcohol – 20%
- Exercise – 7%
- Other – 3%
- Toothbrush – 3%
- Sex – 2%
I don’t think they have thought it through – if they all gave up alcohol the odds are very high that they wouldn’t be having any sex anyway Likewise for sacrificing a toothbrush…
Somehow I can’t help thinking that asking an older age group would produce the same results – but in reverse. What do you think – is it a good thing for youngsters to be the most socially connected in the world or are they missing out?
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