Most website owners will know how many mobile users visit their site. If you don’t have many, or they don’t stay very long, it may be worth checking your website for mobile compatibility.
How does it look to mobile users? What could be done to make it work better on a mobile? Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly…
Google offer GoMo as a free online check of any website. [Note: the GoMo website is an official Google led initiative, advertized on Google’s own Mobile Ads page]
The GoMo tool (since updated to become the Mobile-Friendly Test Site) shows you how your current site looks on a smartphone, and provides a report on what’s working and what you can do better. To access the tool, visit the Mobile-Friendly Test website here.
- Fill in the address (URL) of the website you want to check for mobile compatibility then press the ‘Analyze’ button.
You should now see the results of the Mobile Friendly Test – a picture showing what your current site homepage looks like to mobile users. The results display any reasons why your site is not mobile friendly and the accompanying picture shows what your site looks like on a typical mobile screen as in the example below:
You can choose ‘Next’ to learn how to make the page more mobile friendly – this includes tips on how to optimize your site design for mobile users, especially so for WordPress sites.
This site scored 4 out of 5 because you would need to pinch or zoom in to read the text – a common issue for any website that doesn’t have a specific mobile-friendly version.
The detailed notes on Loading Speed are interesting – TechLogon took 3.88 seconds to load which I was quite pleased with as Google reckon it is faster than what mobile users expect. However, they add that close to 50% of mobile users will wait just five seconds or less before giving up on a site so there is room for improvement – no patience some people ;-)
By comparison, a major website in the world’s top 10,000 should take less than 2 seconds – but they have much deeper pockets to spend on web developers and dedicated servers…
The tips and guidance on making a website compatible with mobile displays are useful. Mobile internet users are an ever expanding sector of the market – a Flashy dynamic website that looks great on a 24 inch display may not translate well to the 3.5 inch screen of an iPhone, with no Flash…
Whilst good page design can go some way to improving mobile compatibility, I suspect that a purpose built mobile-friendly site or, even better, a dedicated mobile app is the best way forward – if you have the resources.